To get your prospects’ limited attention, you need to present your offer in a way that connects it with an existing desire. testing critical assumptions, creating prototypes and a minimum viable offer, and improving using “iteration cycles”). knowing the 4 core human drives, and 12 forms of economic value), how to translate an idea into a viable offer (e.g. using the 10 Market Evaluation Questions), understanding what people want and how they evaluate value (e.g. This is about assessing the attractiveness of markets (e.g. Do refer to our full version of The Personal MBA summary ( click here for 16-page summary, for more tips, concepts and ideas. For this article, we’ll briefly outline what each of these 5 areas entail.

How Businesses WorkĮvery business involves 5 essential parts – Value Creation, Marketing, Sales, Value Delivery, and Finance. The concepts in this book are meant to help us filter and shape our real-world experiences.

Our mental models shape how we view the world, the actions we take, and the results we achieve. For more details, do get our complete book summary bundle in text, infographic and audio formats. In this free version of The Personal MBA summary, we’ll briefly outline these concepts in 3 parts: how businesses work, how people work, and how systems work. In this book, Josh Kaufman provides 248 short, vital business concepts, presented in layman terms, to help new entrepreneurs and experienced executives alike to fast-track their real-world learning for better results. Josh Kaufman recommends that you save on MBA program fees, and use the time and resources for real-life education instead. Do you know that an MBA program can set you back by a 6-digit figure, yet there’s no strong evidence that an MBA improves business or career success? In fact, many of the MBA concepts are outdated in our fast-changing business world.

The personal mba by josh kaufman